CAST Communication Competency Practice Exam

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• Which social media platform is mainly used by the EU Commission?
• Which of the following is not a method used in measuring DG COMM's effectiveness?
• Which of the following is not part of the Europe Direct network?
• What is a primary goal of DG Communication?
• Who formally nominates the representatives for the EUROPA Forum?
• What is a basic method used to evaluate a project?
• How many views must a video have to be considered 'viral'?
• Which of the following years had a significant number of visits to the EUROPA website reflecting its usage?
• Which of the following is NOT considered one of the 4Ps of marketing?
• What is storytelling primarily described as?
• Who is the spokesperson of the European Commission?
• What method is used for characterizing publics according to their interest in an issue?
• The visual identity of the European Commission is constructed around the Commission's what?
• What is the official Twitter handle of the EU Commission?
• Which option best describes B2B marketing?
• In how many languages does Euronews broadcast?
• Which entity is not a part of DG COMM?
• Temporary media accreditation to EU institutions can be granted to which of the following?
• Which option is not classified as a social media platform?
• In what year did the EU begin using Eurobarometer?
• How many Vice-Presidents does the European Commission have?
• What percentage of EU citizens participates in online debates as per the Special Eurobarometer Survey?
• What does EIB stand for?
• Which institution within the EU does not provide facilities for journalists?
• Who is currently the President of the European Parliament?
• How long does the presidency of the Council of the European Union last?
• What is the name of the EC's tool used by DG COMM to engage with citizens on EU-related topics?
• What do the Marie Skłodowska-Curie actions provide for researchers?
• Which of the following best describes a usability technique known as tree testing?
• How many young people below 25 were unemployed in Europe in 2015?
• Which individual has never served as President of the European Parliament?
• What is the goal of focus group research?
• How many Executive Agencies does the European Commission have?
• In project evaluation, what does SWOT stand for?
• What is the goal of the European Alliance for Apprenticeships?
• By the end of which year did the EC plan to deploy 5G infrastructures?
• What does the MUM effect refer to?
• What does TED stand for?
• Which aspect is considered in the Key Performance Indicators for DG COMM?
• Which of the following is NOT a European Media Company?
• Which aspect is NOT part of DG Comm's mission?
• What is defined as one of the means or channels of communication or information?
• What type of advertising promotes a political view or social cause rather than a product?
• Which institution is responsible for overseeing EU spending?
• Where is The TimesDaily newspaper published?
• What is the first analysis one does for a communication strategy?
• What type of information does the EU Commission database called RAPID provide?
• How many European Union countries are classified as monarchies?
• What is TED (Tenders Electronic Daily) primarily used for?
• What term refers to the process of creating a corporate identity?
• What role do the European Parliament Information Offices (EPIOs) play in EPSs?
• What is the name of the YouTube channel for EU video clips?
• Which best describes the European Union's Europe by Satellite service?
• Which of the following DGs of the European Commission is not a part of the team running the Digital Transformation Programme?
• What is the primary purpose of ad retention measurement?
• What is the annual budget of the ERASMUS+ program?
• What does ISBN stand for?
• What kind of content would commonly be associated with the term 'branding'?
• What is the standard DPI resolution for images intended for web use?
• What is the main function of an official EU TV channel?
• What is a key focus area for the European Investment Bank?
• What does engagement refer to in the context of social media?
• What is the official website of the European Commission?
• Which prize is awarded by the European Parliament for film?
• Which of the following is a Key Performance Indicator for DG COMM?
• Which platform is traditionally recognized for allowing users to share short messages or microposts?
• What does the acronym EBU stand for?
• According to Eurobarometer, what percentage of Europeans had a positive image of the EU in 2016?
• Which application is specifically designed for creating presentations?
• What does the term "nib" refer to in journalism?
• Which of the following is NOT classified as a social network?
• Since which year has the EU been monitoring the evolution of public opinion in the member states?
• What is a characteristic of the K.I.S.S principle in communication?
• As of 2017, how many Vice Presidents were there in the European Parliament?
• What is the EUROPA Forum?
• What is the definition of responsive web design?
• What was the number of Commissioners in the European Union in 2017?
• Which demographic did the unemployment rate exceed 5 million for in Europe?
• As of January 2018, what is the approximate number of followers EC had on Twitter?
• What is the primary role of the European Ombudsman?
• What is the name of the official TV channel of the EU?
• What kind of newspapers are The Guardian, The Daily Telegraph, and the Financial Times?
• What does the acronym .ppt refer to in digital presentations?
• Which of the following is NOT a requirement concerning content published on the EUROPA website?
• In journalism, what is a soundbite?
• According to a media use report, which EU country has the highest daily readership of the written press?
• Which EU country had 67% of respondents reading the written press daily or almost every day?
• What is the primary focus of corporate communication?
• What is laddering?
• Which of the following social media platforms is NOT mentioned as being used by the EU?
• What is tree testing used for in web development?
• Which document affirms freedom of expression, pluralism, and media rights?
• What is the maximum Union contribution for the implementation of the 2016 work programme in Communication?
• What is a significant feature of Eutelsat's broadcasting services?
• What is the Parlemeter?
• Which social media platform is the most popular for the European Commission?
• Which statement is false regarding microblogging?
• Which type of newspaper is The Sun categorized as?
• What is one potential source of employment data for Europe?
• Which of the following is true about Jens Stoltenberg?
• Which approach is utilized to summarize a speaker's stance in journalism?
• How many citizens' inquiries were made to the Europe Direct Contact Centre in 2015?
• Which EU country adopted the euro in 2015?
• What does CMS stand for in digital content management?
• What key metric is used to track the performance of online newsletters?
• What is a common technique in offset printing?
• What does EPS stand for in the context of European communication?
• Who is the Commissioner responsible for relations with the Publications Office of the EU?
• Who serves as the spokesperson of the European Parliament?
• What does the term microblogging refer to?
• Under what condition can the European Commission logo be used by third parties?
• What is a key benefit of rapporteurs at events?
• A name, symbol, or identifier used to identify goods or services is known as what?
• Which of the following is NOT a type of press document listed by the European Commission?
• Which country has the highest home internet access rate among households according to the Special Eurobarometer on E-Communications?
• What are the three key words in the mission statement of DG Comm?
• Who has the right of access to EU documents according to the Treaty?
• Which social media platform currently has the most users?
• Where is the main gate for booking facilities and services provided by the EP's Audiovisual Service?
• Who is the current President of the European Central Bank?
• What defines a broadsheet newspaper?
• What is social bookmarking?
• Which of the following is an example of a CMS program?
• What does Through the Line communication involve?
• How many journalists are accredited to the EU institutions?
• Which of the following is known as the "Big Three" major US TV networks?
• What action does the European Commission take when needing to purchase goods and services?
• What country are The Independent, The Guardian and The Sun from?
• Which service is primarily used for networking and pooling website recommendations?
• Who held the position of President of the European Commission from 2004 to 2014?
• Which two countries did not have full access to the EU labor market until 2013?
• Who are the co-legislators with the European Parliament?
• Which group does B2B specifically target?
• On average, how many people visited the EUROPA website per month in 2014?
• What is the meaning of ad retention in advertising?
• Can audiovisual facilities be booked through EuroparlTV?
• What is the primary form of communication for the European Commission's public image?
• Who runs Wikipedia?
• In 2014, what was the total number of visits to the EUROPA website?
• What does the term "budget execution by commitments" refer to?
• What kind of content does a broadsheet newspaper typically cover?
• Which colors are primarily used in offset printing?
• What does the K.I.S.S principle stand for in communication?
• Who invented Eurobarometer?
• What is the significance of the term "nib" in news articles?
• Which term best describes a fallacy that distracts from the main issue?
• Where is The Daily News published?
• Which EU social media platform focuses on professional networking?
• Which country was the last to join the European Union as its 28th member?
• What is the purpose of using Eurobarometer surveys?
• Who has been the head of NATO since 2014?
• Who is eligible to make a request to the EU Ombudsman?
• How are news stories typically organized in journalism?
• Which network is NOT part of the "Big Three" US television networks?
• In what year did the European Commission start engaging in social media?
• What is the primary focus of the ERASMUS+ program?
• How does advocacy advertising primarily function?
• What is EuroVoc?
• What is a key trait of Below the Line communication?
• What is a key element of effective communication in corporate settings?
• The term 'red herring' is used to describe what in an argument?
• What characterizes Above the Line communication?
• Which organization is Europe's leading operator for direct-to-home broadcasting?
• What is the purpose of the European Broadcasting Union?
• What drives the initiatives of the European Alliance for Apprenticeships?
• How many Europe Direct Information Centers are there?
• What does a TED talk typically originate from?
• Selling or marketing to other businesses is referred to as what?
• What is the publishing house of the European Institutions called?
• Who was the Commissioner in charge of Informatics and ICT Research in the European Commission in 2017?
• What role does a rapporteur play during an event?
• What is the main function of DG COMM within the European Commission?
• What is not considered a newspaper format?
• Under which individual does DG COMM operate?