What type of relationship does B2B and B2C refer to?

B2B, or business-to-business, and B2C, or business-to-consumer, refer to two distinct target groups in marketing and sales contexts. B2B involves transactions between businesses, where the customers are other companies, while B2C involves transactions directly with individual consumers. This differentiation in target groups defines marketing strategies, product offerings, and communication approaches.

Focusing on target groups highlights the unique needs, preferences, and behaviors of each segment. For instance, B2B marketing often emphasizes building long-term relationships and providing detailed product information, whereas B2C marketing tends to focus on emotional appeal, brand experience, and impulse buying. Understanding these target groups is crucial for effectively aligning business strategies with market demands.