Which of the following is a Key Performance Indicator for DG COMM?

The choice highlighting EU citizens having a positive image of the EU is a Key Performance Indicator (KPI) for DG COMM because it directly reflects the effectiveness of the communication strategies employed by the Directorate-General for Communication. KPIs are specific metrics that organizations use to measure their performance against defined objectives. In this context, the positive perception among EU citizens is indicative of how successfully DG COMM is conveying its messages and fulfilling its mandate to promote understanding and support for EU policies and actions.

The perception of the EU among the public is crucial for assessing the impact of communication efforts, as it reveals whether the messages resonate with the target audience and contribute to the overall objectives of fostering a strong and cohesive European identity. While other options relate to communication activities, such as issuing press releases or social media posts, they do not measure the actual impact of those activities on public sentiment, which is ultimately what matters for assessing communication effectiveness. Hence, the positive image of the EU among its citizens stands out as a comprehensive measure of success in communication endeavors.