What type of advertising promotes a political view or social cause rather than a product?

Prepare for the CAST Communication Competency Exam. Study with engaging flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam with ease!

Advocacy advertising specifically aims to promote a political view or social cause rather than focusing on a commercial product. This type of advertising is designed to influence public opinion or raise awareness about important issues, encouraging audiences to adopt a specific viewpoint or take action regarding social matters. It targets social awareness campaigns or political movements, seeking to inspire change or support for particular causes, which is the essence of advocacy.

Commercial advertising, in contrast, is primarily focused on selling products or services, while public service advertising aims to inform or educate the public about issues but may not promote a specific viewpoint or cause. Informational advertising provides factual information without necessarily advocating for a specific position. Therefore, advocacy advertising is distinct in its mission to advance social or political agendas, making it the correct answer.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy