What is the first analysis one does for a communication strategy?

In developing a communication strategy, the initial step involves setting general objectives. This foundational analysis is crucial because it provides a clear direction and purpose for the entire communication effort. Establishing objectives helps define what the communication aims to achieve, such as raising awareness, informing stakeholders, or changing behaviors.

By setting clear objectives, communicators create a framework that guides subsequent decisions, including identifying the appropriate audience, selecting the most effective mediums for communication, and evaluating past strategies. Objectives help ensure that all elements of the communication strategy align with the overall goals, making it a critical first step in the planning process.

Although aspects like audience identification and medium selection are important, they should be informed by the objectives. Without clear objectives, the communication efforts may lack focus, which could diminish their effectiveness. Thus, starting with a well-defined set of objectives is essential for a successful communication strategy.