Selling or marketing to other businesses is referred to as what?

The term that refers to selling or marketing to other businesses is B2B, which stands for business-to-business. This model describes transactions where one business sells products or services to another business. B2B transactions often involve larger quantities, longer sales cycles, and a more complex decision-making process compared to consumer sales.

This understanding is important because B2B relationships are typically built on trust and long-term partnerships, unlike B2C (business-to-consumer) models which focus on selling directly to individual consumers. B2B communication strategies tend to be more relationship-driven, often involving personalized approaches and networking to build connections with other businesses.

In contrast, options like C2C (consumer-to-consumer) and A2B (which is not a standard term in marketing) do not apply to the context of business transactions and thus are not relevant to the question. Therefore, the identification of B2B as the correct answer is rooted in its specific definition and application in the context of business marketing.