What is defined as one of the means or channels of communication or information?

Prepare for the CAST Communication Competency Exam. Study with engaging flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam with ease!

A medium refers to the means or channels through which communication or information is conveyed. It encompasses a variety of formats and methods, such as print, digital, or in-person communication, which facilitate the exchange of ideas between senders and receivers. By understanding this concept, one can recognize that mediums shape the effectiveness and clarity of the communicated message, depending on the context and audience.

In contrast, a message is the content being communicated, a platform refers to the specific technology or environment used for sharing information — such as social media or websites — and an audience encompasses the group of people who receive and interpret the message. While all these elements are essential in the communication process, the definition specifically defines a medium as the channel facilitating that process.

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