On average, how many people visited the EUROPA website per month in 2014?

Prepare for the CAST Communication Competency Exam. Study with engaging flashcards and multiple choice questions, complete with hints and detailed explanations. Ace your exam with ease!

The correct answer indicates that, on average, 1.7 million people visited the EUROPA website per month in 2014. This number reflects the estimated traffic data from that year, showcasing the relevance and reach of the EUROPA website as a key online resource for information related to the European Union. Understanding visitor statistics is essential for evaluating the effectiveness of communication strategies and engagement efforts for online platforms.

The choice of 1.7 million as the average monthly visits illustrates a substantial audience, which points to the significance of the website in disseminating information to the public. By knowing this figure, one can assess the impact of the site's content and the importance of its role in connecting citizens with EU policies and news.

A correct understanding of these visitor statistics is crucial for those in communication roles, as it informs decisions on content production, marketing strategies, and overall engagement efforts to maintain and enhance audience interaction with the site.

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