In what year did the European Commission start engaging in social media?

The European Commission began engaging in social media around 2010, marking a significant shift in how they communicated with the public and stakeholders. This period saw a broader recognition of social media as an essential tool for governmental and international organizations to enhance transparency, public engagement, and dialogue. By leveraging platforms like Facebook, Twitter, and later Instagram, the European Commission aimed to reach a wider audience, disseminate information more effectively, and foster a two-way communication channel with citizens. This strategic decision was part of a larger trend where more institutions recognized the growing influence of social media in shaping public opinion and policy dialogue.